ByAna Valens, writer at Creators.co
Writer and games critic. As seen at the Daily Dot, Waypoint, Kill Screen, Bitch Media, and ZEAL.
Ana Valens

The Pokémon Company has just released a brand new game to check out, called Magikarp Jump. It's a pretty tongue-in-cheek love letter to the one derpy Pokémon that everyone loves to hate.

"What is this world coming to?!" the official description reads. "It's a Pokémon game all about the weakest Pokémon ever—Magikarp!"

And I'm going to play the hell out of this charming little game.

[Source: The Pokémon Company]
[Source: The Pokémon Company]

The premise is actually very simple.

Working as trainers, players feed their Magikarp and have it undergo training to increase its Jump Power. Players can fight against one another in league battles, which are one-on-one duels in which Magikarps fight to jump the highest.

And there are also different Magikarps that players can grab while fishing. Check out the trailer below if you want to see what the game is like.

Magikarp Jump is admittedly a pretty quirky game. But it has charm, leveling up, and all the classic Pokémon training tropes fans have come to know and love. If you want to give this game a shot, it's available on both the App Store and the Google Play store for iOS and Android.

Nintendo Finally Wants Pokémon To Become A Mobile Staple

OK, so Magikarp Jump is a pretty simple mobile game. In fact, it's not that different from a lot of other pet-raising sims out there for smartphones.

Because there's been quite a number of mobile Pokémon games over the past several years, and Magikarp Jump joins a long legacy as the most recent one. Just last year, Pokémon Duel came out in April, releasing before Pokémon Go by three months. There's also the Pokémon Shuffle mobile game, originally released in 2015. And there's even the Pokémon Chat Pals stickers for iMessage on the App Store, letting iPhone users send each other cute messages with Pokémon attached.

Unlike Pokémon Go, which was developed and published by Niantic Labs in collaboration with the Pokémon Company, each of these games and products are straight from the Pokémon Company themselves. In other words, they're Nintendo releases directly profiting Nintendo. And while Pokémon Go has certainly driven sales for other Pokémon games and Pokémon merchandise, Magikarp Jump represents an attempt by Nintendo to further cement Pokémon as a mobile gaming staple. One that directly benefits the company from the very start.

Magikarp Jump also signals something else. Nintendo has largely been releasing miniature games and puzzle activities, not unlike the sort of games bundled with the Pokémon Stadium series. As time goes on, Nintendo will most definitely be releasing more Pokémon games for iPhone and Android that follow this spin-off formula. And while poor sales may cause Nintendo to balk at an aggressive mobile gaming campaign, it's safe to say that Nintendo is interested in releasing more mobile games. The market is just way too successful.

Love or hate Magikarp Jump, it's the future of Pokémon mobile gaming. And if you don't like it, make sure to vote with your wallet. Because as Nintendo continues to venture into the world of mobile gaming, Pokémon is one app franchise that will serve as an anchor for Nintendo over the coming year ahead.

Are you interested in Magikarp Jump? Share your thoughts in the comments below.

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