ByAlan Jones, writer at Creators.co
Alan Jones

Now that the E3 dust has well and truly settled, we can properly look back and review the full implications of this year's reveals. If you were to do so, you'd find a great E3 that falls short of the last couple in terms of wow factor. Put simply, there just weren't enough genuine surprises. In fact, probably the only real surprise was the re-announcement of Beyond Good And Evil 2 by Ubisoft.

While the hardcore Beyond Good And Evil fan may be rejoicing, they should look past the expletive-ridden trailer and focus on Ubisoft itself. They might find a company who is using the cult game as a final gamble to keep a hostile takeover at bay.

First, the background. In 2015, Vivendi began buying stock in Ubisoft, gaining a 10% stake in the company. Yves Guillemot, one of Ubisoft's founding members and current CEO, was not too pleased about this. Not long after, Vivendi bought 30% of Gameloft, also a Guillemot company. As French law requires, Vivendi then had to make an offer to buy Gameloft outright. Vivendi did this, and by 2016 they completed the full purchase. By December 2016, Vivendi owned 27% of Ubisoft. This left them only 3% away from a stake that would bring about an offer of full purchase. At time of writing, they were still short of the 30% stake required.

Is Beyond Good And Evil 2 a power pill?
Is Beyond Good And Evil 2 a power pill?

How does this involve Beyond Good And Evil 2? Well, it offered the Guillemot's the business time and space to concoct a plan to keep control of Ubisoft. Just before E3, Ubisoft's stock price dipped to €47.61. This was troubling as their stock had reliably been growing since April. With E3 coming up, people evidently weren't expecting much from Ubisoft and a declining stock price could present Vivendi with a bargain moment to pick up the percentage needed. In the week post-E3, their stock jumped to €52.13. Admittedly, the stock then climbed back down but a week is a long time in business.

More importantly, this gave the current shareholders a reason not to sell; Ubisoft had big hits in the pipeline. Add this to games like Mario + Rabbids Kingdom Battle, and shareholders have a convincing slew of excuses to hold off on selling their stock. Certainly a gamble, as there was no guarantee the enthusiasm was still there. For now, it appears the gamble may have worked in the Guillemots' favour.

Outside of the ongoing hostile takeover, the re-reveal of Beyond Good And Evil 2 was a gamble. While the trailer was flashy, followed by a pretty developer commentary, it was evident that the game is still years away. In fact, Ubisoft made a massive deal out of their Space Monkey program which they say will give fans a hand in development. In the short term, Ubisoft has gained a huge mountain of goodwill thanks to the precedence they gave Beyond Good And Evil 2. However, with the considerable production time still ahead, I doubt Ubisoft will be able to ride that wave for long.

Ubisoft has to be incredibly wary not to create a No Man's Sky debacle of their own, and avoid overhyping the project for years on end. The backlash Hello Games suffered, rightly or wrongly, proved that the consumer can make their voices heard if they feel misled. Furthermore, the consumer proved they have more power than a developer or publisher when united.

Ubisoft cannot afford to antagonize such a passionate collective. If they fail to deliver yet again on a Beyond Good And Evil tease, then they will suffer where it matters most – sales.

An image from the original version of Beyond Good And Evil 2 [Credit: Ubisoft]
An image from the original version of Beyond Good And Evil 2 [Credit: Ubisoft]

Indeed, the financial implications of this announcement represents a further gamble Ubisoft is taking. First revealed in 2008, Beyond Good And Evil 2 has already been gestating for at least nine years, if not more. The Last Guardian and Final Fantasy XV were critically crucified for similar development cycles, and this game isn't even out yet. The presence of Beyond Good And Evil 2 at E3 shows the commitment Ubisoft is making. Putting that much faith and cash into a series which is, at best, niche is a massive risk. Remember, the original delay of the original, now scrapped sequel was due to disappointing sales. Ubisoft is banking on a sequel, released a decade after the only other game in the series, to bring home a profit. A more cynical person might infer that the Guillemots are swinging out of the corner, desperate for that knockout hit.

Quite the back catalogue [Credit: Ubisoft]
Quite the back catalogue [Credit: Ubisoft]

Vivendi isn't intending to stop their pursuit of Ubisoft anytime soon, and this should be a concern for gamers. Ubisoft is a company as comfortable annualizing a popular series as they are launching a quirky indie. They're a publisher that regularly rolls the dice with new IPs, leading to one of the most diverse catalogues in the gaming industry. Whatever happens, there is more at stake here than a family's ownership of a company or the appeasing of a fanbase. The true gamer inside of me hopes that Ubisoft's gamble in Beyond Good And Evil 2 pays off, but the realist inside me fears this may not be their night at the roulette table.

What are your thoughts on the Ubisoft takeover? Are you excited for Beyond Good And Evil 2? Let us know in the comments below!


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