Candy Crush Saga, the insanely popular and mind-numbing mobile game, is going to be a live TV show. CBS announced this morning that it had ordered a live one-hour show for Candy Crush, where contestants will play against each other on a huge, interactive gameboard. CBS President Glenn Geller attested to CBS's love of the game and noted that fans will be able to play along at home.
"We are huge fans of Candy Crush and, like so many others, we know the ‘rush’ of advancing to the next level of the game. We’re excited to work with Lionsgate and King to adapt one of the world’s most popular and entertaining game franchises for television and make it available to its massive, passionate fan base who can watch and play along at home."
The question at the front of our minds is simply "Why?" It seems King is looking to cash in on the game's success even more, especially after being sold to Activision Blizzard earlier this year for $5.9 billion.
Matt Kunitz will be producing the show, and you might recognize his name from his work on The Real World and Fear Factor, some of the earliest incarnations of reality TV. Like most reality TV shows, this seems to be making the most of a popular trend to attract viewers. I can imagine many people will simply watch it for the sheer novelty.
Details are of course scant, so we don't know much about the show. The gameboard is particularly intriguing, whether it will be interactive in the sense that Wheel of Fortune just lets you spin a wheel or if the teams will actually be on a physical board. Matt Kunitz references a "Candy Crush Arena" so expect this show to be quite flashy to keep viewers entertained.
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