A trailer is the general public’s first interaction with a new title and often plays an important role in a gamer’s decision to buy said title. If a trailer creates excitement and anticipation among a vast number of viewers, then the game will likely enjoy strong first-week sales, or at least a large number of pre-orders.
The power of game trailers can be illustrated perfectly with #Battlefield1. The big reveal created such excitement that it became the most liked trailer ever posted on YouTube and also received way more views than any of the trailers of the preceding titles in the series.
While Battlefield 1’s first-week sales exceeded that of Battlefield 4 and Battlefield: Hardline combined, there are many factors that may have contributed to this accomplishment (such as the fact that the game actually worked at launch). However, there is no denying that the excitement surrounding the reveal trailer may have helped boost sales numbers.
Checkout the Battlefield 1 gameplay trailer below:
The early success of this FPS got me thinking about the game trailers that delighted me the most about a new game, so here is a list of my top five game trailers from recent years.
1. The Elder Scrolls V: Skyrim
Previously I wrote about how a good video game soundtrack has the potential to improve a gamer’s experience with a particular title. The same notion applies with game trailers. Although there is no denying that the main quest in Skyrim is somewhat lackluster, the trailer stirred viewers and had them champing at the bit to experience the open world. Indeed, the trailer's music makes you feel as if this game will provide you with the best fantasy quest ever.
2. Grand Theft Auto V
Rockstar Games’ flagship title is one of the most popular games in the world, and honestly it sells itself. There was so much hype surrounding the release of GTA V, further compounded by a trailer that showcased a beautiful setting, accompanied by a forcible story. I didn’t want to buy GTA V on release as it was due to come out right before I started university exams. However, the trailer was so compelling that I decided I simply had to buy it, exams be damned.
3. Batman: Arkham Knight
When Rocksteady announced that Batman: Arkham Knight would only be available for PC, PlayStation 4 and Xbox One, I rushed out and bought a PS4. Unfortunately, the game was released a year after its projected release date and received mixed reviews (not everybody loved having to use the Batmobile for almost everything.) I would say that if a game trailer makes one eager enough to buy a new console, it did its job rather successfully.
4. Assassin’s Creed: Syndicate
It was known early on that the title to follow Assassin’s Creed: Unity would face a tough job in having to save the franchise. Although I wouldn’t say Syndicate is the best entry in the series, it is a fun game that depicts a very innovative period within the game's history, which is well conveyed in the trailer. If a trailer can make you buy a game within a series that had an infamously terrible last entry, it must be a damn good trailer.
5. Battlefield 1
I never really actually liked the Battlefield series, despite owning several titles. With regard to recent entries, Battlefield 4 had been underwhelming and I didn’t even bother with Hardline. To be honest, I probably would not have bought another entry in the series had EA not released the Battlefield 1 trailer — at which point I was instantly sold. I pre-ordered the title (thankfully, as the price seems to have since gone up by a third) and have not stopped playing it.
What’s your favorite game trailer? Are there any that made you fork out for the title? Please share in the comments down below.