ByOliver Hope, writer at
Self confessed gaming addict, follow my ramblings via my Twitter @oli7242
Oliver Hope

The world of Ubisoft's Raving Rabbids is a very odd one. But the world of social media is even odder, taking these fluffy critters to a whole new level of weird. Following the release of the new crossover RPG's trailer (which you can check out below), it seems Princess Rabbid Peach's very own Instagram account has been unearthed.

As a marketing maneuver, it's understandable why would utilize Instagram to promote its new collaboration with the Super Mario franchise. Indeed, we saw in the trailer for Mario + Rabbids: Kingdom Battle that Rabbid Peach enjoys taking selfies even at the most inopportune of times, and so of course in this day and age it's only right to wonder where such a self-absorbed lass would be uploading these many self-portraits online.

[Credit: Ubisoft]
[Credit: Ubisoft]

A Fine Line

Well wonder no more. The photos that are posted make this Rabbid character seem more human than human, portraying her as having a luxurious and lavish lifestyle away from the game screen, and suggesting that she lives the life of one of those Instagram models we so love to hate yet wish we were. She likes soaking her cares away in the bath alongside her bondage-adorned rubber ducky, goes to glamorous photo shoots and, of course, poses in bed for that sultry, sleepy-eyed no-makeup-makeup selfie.

Now, we here at Now Loading are not made of stone and can see the comedic value of such a marketing tool. But it is still a very bizarre sight to behold. Imagine an Instagram account for, say, and Wario in which they post pictures of their gym workouts or shiny, slick sports cars? You'd be weirded out. Why? Because these are characters, not real people, people. Rabbid Peach is a cutie, don't get us wrong, but we really don't need to see her in a bathtub.

Princess Rabbid holds a mirror up to this self-promoting world in which we live. A world where people live a rich online life, and where they feel the need to describe how “thicc” or "thot" a fictitious royal is when posing for a selfie, or that they want her to "send nudes."

Mario + Rabbids Kingdom Battle will be released on August 29. How do you feel about video game characters having their own Instagram accounts? Comical or creepy? Let us know in the comments.


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