BySam Plank, writer at Creators.co
"You have to be what you are. Whatever you are, you gotta be it." -Johnny Cash. Tweet a tweeter at my twitty twitter, @tw1tterintw1t
Sam Plank

First, there was Pokemon Go. Then, there was the creepy clowns epidemic.

And now, on Halloween, we get to welcome into the world what could only be described as the horrifying, tentacled love child between the two.

Night Terrors.

If you haven't heard of this new ARG survival horror mobile game from Novum Analytics that some predict will take the place of Pokemon Go and completely tear up the competition in the app stores, let me tell you the what, when, why, where and who, to help you get to know it a little better!

Because if you're a fan of anything #horror, you are going to LOVE this game.

What Is 'Night Terrors' About?

Like any of the next best things to take our world by storm, #NightTerrors dropped a teaser trailer to get us in the mood.

While parts of that may seem a little corny, keep in mind that the trailer was uploaded to YouTube in November of 2014, and the app is scheduled for a full-scale Halloween release this year. So, it's been in work for almost three years now, and whatever effects they had then must be quite a bit better now.

Here's a description of the game from the app's Indiegogo site, where they raised the money to make the game a reality (augmented, of course):

The game controls what you see, what you hear, and where you go. Your device's LED is all the light you get. The camera and microphone feeds are analyzed and processed in real time. Photorealistic elements are added to the camera feed. Audio is spatialized, mixed with the microphone feed, and then routed to the headphones delivering an immersive binaural audio experience.

And more:

We're using practical effects as opposed to CGI - In Night Terrors, every augmented element is photographed in order to compost elements and match lighting in the players' environment. With control over the devices LED, the lighting conditions of both element and environment can be manipulated to create a perfect, extraordinarily frightening match.

With all the apps on the market that pretty much take control of your entire phone and drive you mad, wondering what kind of information the government is taking and selling to the Martians so they can abduct you in the middle of the night and do strange things to you, having an app tell you up front that they're going to take control of everything, including the LED light, is actually a little comforting.

Novum is not only making a game to scare the crap out of us, but actually included a real storyline to make it feel even more realistic. It involves a little girl trapped in your home, but in another world. Using GPS, the augmented reality game maps out your home, and then tailors your gaming experience to better scare the bejeezus out of you. In-game texts, calls, the light going wacky thanks to the app controlling it; those are just the beginning.

When Is 'Night Terrors' Being Released?

It's hitting app stores this #Halloween! Seems fitting, doesn't it?

You can actually get a preview of what's to come with Night Terrors: The Beginning, now available in iTunes.

Raise your hand if you have a Samsung, but your wife has an iPhone, and you're going to download the game on her phone whether she likes it or not. Anyone? No? Just me then? Awesome.

According to the official Twitter, their Beginnings app was #5 in Germany earlier this week:

Not bad for the prototype version of what's to come.

Of course, like #PokemonGo, the game needed beta testers, who have been immensely enjoying this game that comes straight out of my dreams.

Raise your hand again if you're ticked you dropped the ball on THAT one. Again just me?

Here's a video of one of the lucky testers giving the app a spine-tingling test run in his house:

Some more scary survival horror stuff:

What Was The Idea Behind 'Night Terrors'?

Pokemon Go, that's what.

Maybe.

Actually, I'm not sure if the conception of Pokemon Go had anything to do with Night Terrors, but both games have been in development since 2014. The story goes, Pokemon Go was conceived as part of an April Fool's Day prank (which there are a lot of in the video game community), and out of that came the game.

Knowing how well Pokemon Go did, Novum was probably pretty happy they raised $46,732 of its goal of $70,000 to be put towards the app's development. Donors got everything from a thank you and a copy of the game for $5 to getting named a contributor in the game credits for a whopping $1,250. Along with those perks, the donors who shelled out that much dough got the perks from every other award tier, which include the name personalization (for $25), where the voices in the game will call you out by name — demons included. Shivers. No, thank you.

Give them $300, and they'll even use your voice as a voice-over for some of their monsters.

The highest tiers involve tens of thousands of dollars, but you get corporate sponsorship, flights to Las Vegas, and REALLY specially tailored scenes in your own personal game. Afraid of clown spiders, are we?

Hell yes, they'll be happy to put millions of them in there for a cool five grand donation.

Where Can 'Night Terrors' Be Played?

The game is truly meant to be played in your house. But as we pointed out a few months ago, the Indiegogo site announced that the app will be able to function outside. The announcement has since been moved, deleted, or something else, because I can't find it on the site. But if it were playable outside, think of the possibilities! And all the freak accidents and fatalities. As if Pokemon Go hadn't been bad enough.


Let me and everyone else know of any other terrifyingly awesome apps to play while we wait for Night Terrors in the comments section!