ByNatasha Price, writer at Creators.co
Natasha Price

Despite the ever-growing popularity of the Pokémon franchise, there are still plenty of people (gamers and non-gamers alike) who've never played a Pokémon game. There are people who've played it before but never gotten into it. So, when Pokémon GO was released and the internet was in sudden disarray, hundreds of people didn't have a clue what was going on.

Every platform of social media has suddenly been overcome with the latest installment in the well-known and very popular franchise. Memes, screenshots, Facebook posts and reviews littered the internet, and people are roaming the streets in search of Pokemon.

However, even with Pokémon GO beginner's guide articles, it seems as though everyone who hasn't played it is completely in the blue.

I'm not the only one who doesn't get it - tons of people worldwide are watching the game from afar.

People who don't game most likely don't understand Pokémon GO or know anything about it, and are just dumbfounded as to why the internet is going crazy over it.

Although many gamers are afraid to admit it, quite a lot of us don't know what's going on with Pokémon GO. Is it actually a good game, or is it popular simply because of its pre-existing fanbase? Why are there stories of people getting lost in search of Pokémon? If it's an app game, does that mean it's not as good as it used to be?

Pokémon has always been a massive franchise, and even those not in the gaming community know that. But what makes this particular entry so popular, with those who've played other Pokémon games, and even those who haven't?

At first, I thought it was just another Pokémon game for a handheld gaming device, but as I looked into it a bit more, I found out a bit more about it and find myself intrigued.

Rather than making it exclusive to one platform, the creators of Pokémon GO decided to make it much more universal by making it an app game. Most fans of the franchise are able to download it, either on a phone or tablet. This is definitely a good thing- console gamers can often be left out if the game they want isn't released on their chosen platform. This game is available for most gamers, whether they play console, PC, or neither.

The other thing that I found incredible about this new gaming phenomenon was how you actually catch the Pokémon.

The app is actually very active, accessing locational data in order to put Pokémon in the real world. This means that gamers physically go out to catch Pokémon, presumably making the experience much more immersive and addictive.

This should also help to lessen the stigma that gamers are lazy and never leave the house. The game is encouraging exercise and social interaction, which few popular games promote. Although I have yet to play it, this seems like an incredible way to play a game- perhaps not quite as immersive as VR (Virtual Reality), but certainly getting there.

Quite enticed by the concept of the game as well as the hype around it, I tried to download it for myself. However, at the moment the game is unavailable in the UK, which I found quite disappointing. It's supposedly being released in Europe and Asia over the next few days. Regardless, when it is launched in worldwide, I'll be downloading it, if just for the fact that it sounds like a unique and well put-together game.

It is creating a way for gaming fans to take a more active approach to the game and meet other players face to face - even date. This also paves a way for future games that will hopefully follow in this unique gaming style that convinces players to come together and really explore the real world. With the gaming industry growing so rapidly, games like this are creating new and unique ways of playing.